LONDON:
An advert of children�s drink Orangina, which features animals
wearing tiny bikinis and gyrating around poles, has attracted criticism from
viewers.
The Naturally Juicy
advertisement, created by a French ad bureau, has generated a wave of criticism
since it hit British TV screens earlier this month, with viewers, children's
charities and equal rights groups up in weapons system over its sexual - and, some
believe, sexist - content.
The
60-second advertisement that centres on a love floor between a doe and a have
with a finale of shots of Orangina bottles exploding between the thighs of
zebras and jetting on to the breasts of other animals were said to have proven
particularly unsavoury.
"Orangina is a drink which is
mainly aimed at children and young people, only this unexampled advert places the
intersection in a very sexualised and provocative context," the
Telegraph
quoted Claude Knights, director of children's polemonium caeruleum Kidscape, as
saying.
"The almost sinister
portrayal of animals in an vitality style filled with sexual innuendo leads to
identical mixed and confused messages," Knights added.
She said that the charity were
worried that it was another lesson of victimisation sexual images to sell products to
children.
More info
